Your go-to reference for social media, digital marketing and advertising terminology. Explained in plain English.
Comparing two versions of an ad, email or page to see which performs better.
The rules social media platforms use to decide what content to show users.
Data and statistics that measure the performance of your marketing efforts.
A link from another website pointing to yours, which helps improve your SEO ranking.
The percentage of visitors who leave your site after viewing only one page.
How familiar your target audience is with your brand and what it stands for.
The amount you pay each time someone clicks on your paid ad.
A prompt that encourages users to take a specific action, like "Buy Now" or "Sign Up".
The percentage of visitors who complete a desired action.
A schedule planning what content to publish, when, and on which platforms.
The percentage of your audience that interacts with your content (likes, comments, shares).
Software used to send and manage email campaigns (e.g. Mailchimp, Klaviyo).
A word or phrase preceded by # used to categorise content and improve discoverability.
The number of times your content is displayed, regardless of whether it was clicked.
Partnering with individuals who have a large following to promote your brand.
A measurable value that shows how effectively you are achieving business objectives.
A word or phrase that users type into search engines; targeted in SEO and PPC.
The number of people who see your content without paid promotion.
Revenue generated for every dollar spent on advertising.
Showing ads to people who have previously visited your website or interacted with your content.
The practice of improving your website to rank higher in search engine results.
Evidence that others trust and use your product, such as reviews, testimonials and follower counts.
Content created by real people (not brands), often used in ads to appear authentic.